Creative Director Motion · UX/UI · Generative AI

Case Studies

Currently at ColoredWeb

hello@vasimmansuri.in
Vasim Mansuri, wearing a black suit and black shirt

Hello, I’m

Vasim Mansuri

Creative Director
Motion · UX/UI · Generative AI

I’m a Creative Director with over 15 years of experience across brand films, motion graphics, web development, UX/UI and AI-assisted creative production.

Mumbai, India

Explore Selected Work View Career Journey

01 Selected Brand Collaborations

Ideas created for brands operating at scale.

Across digital products, motion, campaigns and visual communication, I have contributed to work for organisations spanning entertainment, fashion, engineering, banking, logistics and sport.

Every project represents a different medium, audience and challenge—but the objective has remained consistent: make the message clearer, the experience stronger and the brand more memorable.

02 Work With Purpose

Some work builds brands.
Some work builds futures.

Still from the animated educational film series produced for BMC schools
Lead film · educational series

Learning Through Animation

Educational Film Series for BMC Schools across Mumbai

In association with Foundation for Mother and Child Health and Australian Aid, we created a series of animated educational films for students studying in Brihanmumbai Municipal Corporation schools.

The objective was to turn important subjects—including health, nutrition, self-awareness and culture—into stories that young students could understand, remember and relate to.

Through character design, illustration, animation and accessible storytelling, complex lessons were transformed into engaging visual experiences created specifically for school-age audiences.

Scope
Educational storytelling
Script visualisation
Character design
Illustration
Storyboarding
2D animation
Motion graphics
View Impact Story

03 Across Disciplines

From identity to interface. From frame to experience.

My career began in front-end development and evolved through animation, motion graphics, UX/UI, branding and generative AI.

This multidisciplinary foundation allows me to think beyond a single deliverable—connecting strategy, technology, visual design and storytelling across every stage of a project.

  • Digital Experiences

    Websites, platforms, e-commerce experiences and digital products designed for clarity, usability and impact.

    View Projects
  • Motion & Film

    Animated films, explainers, visual narratives and motion systems that make complex ideas easier to understand.

    View Projects
  • Brand Identity

    Logos, visual systems, typography and applications created to make brands more distinctive and consistent.

    View Projects
  • Social & Ads

    Digital campaign systems, promotional creatives and communication designed across formats and platforms.

    View Projects

04 Career Journey

From the design desk to creative direction — and a studio of my own.

My professional journey began in brand and web design, moved through leading design teams at an agency and a bank, and led to founding ColoredWeb.

Each role added a new layer to how I understand, direct and build creative work today.

  1. 2015Present

    Founder & Creative Director

    ColoredWeb · Full-time

    Mumbai, Maharashtra, India

    January 2015 — Present

    Managing high-profile clients including AIFF, Warner Bros., Hitachi, HP, Siemens, Delhivery Logistics, Mumbai Indians, USHA, Dream11 and Horlicks — ensuring world-class projects are delivered on time.

    I direct and conceptualise brand films spanning 2D/3D animation and live shoots, and steer ad campaigns from ideation through execution. Alongside that I lead teams building website projects and engaging e-learning material. Understanding what a client actually needs, and delivering against it, is the part I care most about.

    Current focus

    • Creative direction
    • Brand films
    • 2D/3D animation
    • Live shoots
    • Ad campaigns
    • Website projects
    • E-learning
    • Team leadership
    • Generative AI
  2. 20172020

    Co-Founder & Faculty

    Institute Of Digital Skills (IDS) · Full-time

    Mumbai, Maharashtra, India

    June 2017 — July 2020 · 3 yrs 2 mos

    Co-founded IDS to equip people with the digital skills a technology-driven market actually asks for. The institute ran comprehensive courses in digital marketing, design, web development and mobile app development, built to take beginners to industry-ready.

    The mission was to pair cutting-edge knowledge with hands-on experience, and to send students out with creativity, innovation and a lifelong habit of learning.

    • Curriculum design
    • Teaching
    • Digital marketing
    • Design education
    • Web development
    • Mobile app development
    • Mentoring
  3. 20152017

    Founder

    Web Startup · Part-time

    Mumbai, Maharashtra, India

    January 2015 — June 2017 · 2 yrs 6 mos

    Founded to let individuals and businesses start their digital journey without the usual cost barrier. Web Startup offered competitively priced domain names and hosting plans, along with the support clients needed to get online and stay there.

    • Domains & hosting
    • Product pricing
    • Customer support
    • Small-business web
  4. 20132014

    Design Team Lead

    Deutsche Bank · Full-time

    Mumbai, Maharashtra, India

    September 2013 — December 2014 · 1 yr 4 mos

    Design lead for print and digital campaigns, developing concepts for websites, print collateral and digital marketing that raised brand awareness.

    The work ran client communication end to end — emailers, static and animated banners, flyers and hoardings — alongside landing pages and interfaces for internal websites and microsites.

    • Design leadership
    • Campaign design
    • Print collateral
    • Emailers & banners
    • Landing pages
    • Microsites
  5. 20112013

    Head of Web Designing & Development

    Learning Catalyst · Full-time

    Mumbai, Maharashtra, India

    October 2011 — August 2013 · 1 yr 11 mos

    Worked with graphic designers, copywriters and other stakeholders to build ad campaigns that landed, and gave the website end-to-end design support — landing pages, banner ads and emailers for the digital marketing courses.

    I also developed communication design for students and prospects, plus course material and the e-learning platform itself.

    • Web design
    • Ad campaigns
    • Landing pages
    • Banner ads
    • E-learning platforms
    • Course material
  6. 20102011

    Designer — Brand, Web & Marketing Creatives

    Vision Innovation and IT Solutions

    Mumbai, Maharashtra, India

    December 2010 — October 2011 · 11 mos

    Where it started. Web design and creative work across logo design, banner ads, brochures, PDF design, video and animation — and the company’s web development alongside it.

    • Logo design
    • Brochure & PDF design
    • Banner ads
    • Video & animation
    • Web development

05 Education

Bachelor’s Degree, Information Technology

LN College of Management & Technology

The technical grounding under the build side of my work — how software, systems and the web actually fit together.

2009 — 2012

Bachelor’s Degree, Psychology

Nagindas Khandwala College of Commerce, Arts and Management

A parallel degree in how people think, decide and respond — the half of design that has nothing to do with software.

2010 — 2013

06 Generative AI

AI is not the idea. It is how fast the idea can become real.

I use generative AI as part of a wider creative process—accelerating exploration, visual production, motion development and prototyping while keeping human judgment at the centre.

Finished campaign visual after art direction and retouching Initial AI-generated pass before art direction
Image taken from camera Final output like studio photo shoot

Tools & models in active use

  • Midjourney Stylised image generation
  • Adobe Firefly Commercially safe imagery
  • Higgsfield AI Cinematic camera & motion control
  • Google Flow AI filmmaking on Veo
  • Seedance Image-to-video & shot extension
  • Runway Video generation & editing
  • Sora Text-to-video concepting
  • Antigravity Agentic build & prototyping
  • Claude Strategy & programming
  • ChatGPT Research, ideation & everyday drafting
  • Nano Banana Pro Editing real product photography
  • ElevenLabs Voiceover & multilingual dubbing

The tool changes every few months. The judgment behind it does not.

07 Perspective

Design should make a business easier to understand—and harder to forget.

I work between strategy, visual design, technology and storytelling.

The objective is not simply to make things look contemporary. It is to create experiences that feel clear, considered and unmistakably connected to the brand.

08 Contact

Let’s Stay Connected

I’m always interested in thoughtful conversations around motion design, digital experiences, visual storytelling and generative AI.

Founder & Creative Director ColoredWeb